Phase 1 · live prototype · Option E (compliant). Real layout & interactions; placeholders flagged in amber.
Southern California · Hospice & Palliative CareClinical line · Make a referral
An older man smiling as he looks out a window at home

Care held to a higher standard.

A physician-led hospice and palliative care provider, where clinical rigor and genuine human attention are the same promise, not a trade-off. Headline/tagline draft · D4

For referring clinicians →For families →
Accredited by CHAP, Community Health Accreditation Partner
Hospice Medical Director Certification Board (HMDCB)
Member, California Hospice and Palliative Care Association (CHAPCA)
Physician-owned & run
On call 24/7Confirm staffing · Southern California
Logos pulled from each body's official site as interim; confirm/replace with Alan's issued member marks. CDPH license # to add.Confirm official marks

The people accountable for your care.

Alan Kaplan, MD

Alan Kaplan, MD

CEO & Co-Founder

Board-certified urologist turned board-certified hospice medical director. UCLA Anderson MBA. Built Alleviate through a physician-led roll-up in Southern California. The operator other operators study.

Brent Emery

Brent Emery

President & COO

U.S. Naval Academy graduate and former Marine Corps helicopter pilot. MBA. The operational backbone: mission discipline and steadiness under genuinely high-stakes pressure.

Portraits are the current-site headshots as interim, pending the colour shoot (D3)Headshots · D3.

An Alleviate physician and nurse reviewing a plan of care with a patient and family member at home
In our care
The physician thinks like an operator. The operator thinks like a mission commander.
The leadership standard · Alleviate Care
Interim B&W library photo · colour shoot (D3) to replace

The standard we operate to.

MD
Physician-led: founded and led by a board-certified hospice medical director.
24/7
A dedicated clinical line for patients and referring physicians.Confirm · kickoff
Local
Teams based in the Southern California communities they serve.Office facts · kickoff
CMS
A care model built to the Medicare hospice standard of care.

Verified clinical-quality figures (CMS/CDPH/payer-grade) replace or join this panel once signed off.Quality metrics · D2 Operating facts confirmed at kickoff.

Where to next.

Referral Partners

Refer with confidence

Hospitals, SNFs, and physicians: predictable intake and direct clinician-to-clinician communication.

Referral pathway →
Patients & Families

Care that meets you

What hospice and palliative care really mean, and what to expect, in plain language and at your pace.

Understand your options →
Health Systems & Payers

An operator built to last

For systems, plans, investors, and regulators: our governance and compliance posture, on the record.

Partnership & oversight →
From our founder
We built Alleviate on clinical excellence, honesty, and deep compassion — and we hold ourselves accountable to all three, every single day.
Alan Kaplan, MD · CEO & Co-Founder

From Alleviate.

September 2025 · Clinical

A Clinical Imperative: The Evolving Role of Hospice in Modern Healthcare

Alan Kaplan, MD June 2025 · Clinical

From Scalpel to Hospice: Why Precision and Compassion Define End-of-Life Care

Alan Kaplan, MD May 2025 · Leadership

From Cockpit to Care: How Flying a Marine Helicopter Prepared Me to Lead a Hospice

Brent Emery, MBA August 2025 · Families

How to Talk to Patient Families About Hospice Care for Dementia

The Alleviate Care Team

All insights →

Where we care.

VENTURA LOS ANGELES SAN BERNARDINO RIVERSIDE ORANGE Pacific Los Angeles Apple Valley Riverside
Our offices
  • Los AngelesLos Angeles County
  • RiversideRiverside County
  • Apple ValleySan Bernardino County
Service area

Los Angeles, Orange, Riverside, San Bernardino & Ventura counties. Map is illustrative.

Talk to someone today.

Clinical / referral line · 1-800-567-4433
Email · info@alleviate.careConfirm
A real person answers, day or night.
Please don't include patient health information here. Don't enter a patient's name, diagnosis, or medical details. To make a clinical referral, call, fax, or send it through your EMR.

Routes to a BAA-covered Microsoft 365 mailbox. Please keep patient health information off this form.

Phase 1 · content status

What this page still needs.

Everything on the page above is the real design and behaviour. The items below are where it’s running on placeholders or drafts; each tied to a dependency on the content-to-collect list. Toggle “content gaps” in the top bar to see each one marked in place.

Colour photography + headshots

D3 · blocker

Hero, care band, and both portraits are real B&W library shots used as interim. The commissioned colour shoot drops into the identical frames; the single biggest visual unlock.

Verified clinical metrics

D2 · gating

The “operate to” panel shows operating facts only. Any quality/outcome numbers need CMS/CDPH/payer-grade verification and compliance sign-off before they appear.

Tagline / hero messaging

D4 · gating

The headline and lede are drafts. Confirm the tagline (current site uses “Southern California’s Trusted Hospice Provider”; “Trusted” is the category’s most overused word).

Operating facts

Kickoff

“24/7 clinical line,” the office locations, and the CMS-aligned framing are stated as fact; quick to confirm at kickoff, but unconfirmed here.

Contact details

Phone confirmed

Phone 1-800-567-4433 confirmed by Alan (2026-09-01). Email (info@alleviate.care) still to confirm; office addresses for the location lines still needed.

Consented stories

D5 · later phase

The homepage uses Alan’s real founder quote (verified). Patient/family stories for the P&F and other pages need consent + photo releases; not on this page yet.

Interior pages & links

Build

Nav, audience doors, and footer links are not yet wired; interior templates are built in later phases of the release schedule.

Accreditations & licensure

Confirmed · marks to add

Confirmed by Alan (2026-09-01 email): Medicare certified, California licensed, CHAP certified, HMDCB (Hospice Medical Director Certification Board), and CHAPCA member (California Hospice and Palliative Care Association). Still to add for official display: the official marks/logos and the CDPH license number. Current seals are typographic, not official agency logos.

Service area & addresses

Confirm · kickoff

The map is an illustrative branded graphic from the three known offices (LA, Riverside, Apple Valley). A hospice service area is CMS/CDPH-defined; confirm the exact licensed coverage, full office addresses, and whether more locations belong on it.

Contact form & PHI

Wired

The bottom form is a non-PHI general-contact form by design, with a visible notice not to enter patient health information. It delivers into a BAA-covered Microsoft 365 mailbox via Microsoft Graph, with no third-party email service in the path. Clinical referrals (which carry PHI) are taken by phone, fax, or EMR, never through this site. Turnstile and rate limiting are added before the form goes public.

Blog / news

Editorial · M12

Titles shown are the real posts that migrate from the current site. Dates, bylines, deks, and ongoing publishing cadence land with the editorial engine; Month 12 of the release schedule.

Verified & real on this page

OK

Brand system (Alan-approved warm palette + serif), the founder quote, leadership bios from the brief, and the physician-led positioning are all real; no fabricated imagery or claims anywhere.

Concept reference: Option E · compliant build · sequencing: 12-month release schedule